Join other leading brands leveraging MyFitnessPal’s industry-leading platform. Our highly-engaged members aren’t just browsing—they’re actively tracking meals, workouts, and health goals, every day.
We offer a range of ad solutions powered by unmatched first-party data. Deep user behavior insights—plus segmentation criteria including age, gender, location, brand affinities & top food categories—enable targeted campaigns that help you reach the right users at the right time.
Native Video & Display Ads
Large-format video and display ads that capture attention and drive action.
Native Banner Ads
Contextual ads that meet users in the moments that matter most.
Video & Display Ads
Run video or display your way built to capture attention as users are logging.
Takeover Ads
Own the moment with full-screen ads built for maximum visibility and engagement.
Banner Ads
Stay front and center with high-visibility banners across the app experience.
Anchored Ads
Anchored ad placements that keep brand visible and top-of-mind.
Shoppable Ads
Boost product visibility and sales by showcasing your items in premium, high-traffic spaces.
Native App Install Ads
Integrated into the Today feed, these native ads drive app installs via direct App Store links.
Featured Partners
Success Stories
Our unique ecosystem and ads offering is unlocking significant opportunities for real brands competing to reach and convert health-conscious consumers.
A performance footwear brand wanted to reach motivated consumers in the moment. The campaign delivered 1.53M impressions, ~8x comparable placements, in just three days.
A GLP-1 brand deployed a strategic combination of in-app placements, newsletter, and email to convert a primed audience at a rate that far exceeded client expectations.
We partnered with a meal delivery brand to activate six channels at once. One audience, six touchpoints, one consistent story and a full-funnel presence that moved their business goals forward.
Reach them beyond the app
Cross-channel opportunities include sponsored content, editorial, email, and social collaborations that can keep your brand in the conversation wherever our members are.
The nutrition intelligence platform brands trust
MyFitnessPal's industry-leading tools connect your brand to millions of health-conscious consumers at the moment they're making food choices—backed by 20 years of nutrition data and cutting-edge AI technology.
Over 20M+ foods
One of the largest nutrition databases, reviewed by registered dietitians.
AI-powered tracking
Meal Scan and Voice Log make finding and logging products effortless.
~16 foods logged daily*
Real tracking behavior that signals genuine purchase intent.
Science-backed insights
Scientific Advisory Council of doctors and RDs guiding nutrition tools.
In-app product discovery
Get your products in front of engaged users at the moment they're thinking about what to eat and buy.
Engage an audience ready to act
MyFitnessPal’s members log an average of 16 foods/day* and actively seek out health-forward products and solutions that align with their lifestyle and goals.
Active, successful user-base
Our U.S. user base skews young (68% under 45), female, and educated—with avg. household income >$150k.**
Active, successful user-base
Our U.S. user base skews young (68% under 45), female, and educated—with avg. household income >$150k.**
Members on the move
Our users log almost 11M workouts per month, and they make choices that support that sweat equity. We connect you with consumers actively engaged in their wellness.
Members on the move
Our users log almost 11M workouts per month, and they make choices that support that sweat equity. We connect you with consumers actively engaged in their wellness.
Daily, repeated engagement
On average, users open the app 5x per day—that’s a powerful source of consistent daily touchpoints.***
Daily, repeated engagement
On average, users open the app 5x per day—that’s a powerful source of consistent daily touchpoints.***
Let's build something amazing together
Your future customers are on MyFitnessPal—you should be too. Ready to tap into the brand-building power of our motivated, wellness-centered audience?
* U.S. users who log a minimum of 1,200 calories per day** Juice Media, MRI Simmons Spring 2025 Survey *** Avg. daily open rate of 4.9 app opens per day for free users in the US, MyFitnessPal data
